Founded by siblings Catherine, Dave, and Geoff Cook in 2005, MeetMe is actually a well known social network app that encourages men and women to put by themselves out there and progress to know multiple people — regardless of whether they’re looking friendship, a date, or a relationship. With its enjoyable cam features and comfortable environment, MeetMe requires the pressure off singles to get that special someone and assists them only benefit from the connection with connecting using the internet.


Catherine Cook along with her sibling Dave had been 15 and 16, correspondingly, when they began at a new senior school in Skillman, New Jersey in 2005. It actually was some of those schools in which everyone knows every person, being in identical classes together since kindergarten.

With solid friendships already created and struggling to-break into those personal groups, Catherine and Dave decided to produce a website where they could satisfy new-people at their particular class. They considered their particular more mature brother Geoff, who had expertise in the field due to the fact founder of and, for monetary service.

By outsourcing certain parts they did not have knowledge carrying out (e.g., web development), the Cook kids managed to fast introduce (later on to become in 2005.

In the basic few days, significantly more than 400 students using their college had opted, and within 9 several months, 2,500 instances a lot more students had joined from schools from coast to coast.

“That’s when we knew there was clearly a bigger chance right here,” Catherine mentioned.

They rebranded the company’s objective to feature helping any individual (not simply large schoolers) everywhere satisfy new-people, and myYearbook formally converted into in 2012.

Now with over 1.1 million people of various age groups, MeetMe happens to be one of the most preferred social media sites allowing you to connect and communicating with new people throughout the world — be it for relationship, dating, or interactions.

Fun, Intuitive Chat qualities Draw customers In

In 2014, MeetMe members had been giving over 10 million chats daily. In 2016, its hit doing 30 million, which proves the talk features are most likely the most famous — and impressive — part of the website.

“the reason why our very own chat function has brought off is actually we managed to get much more real time and simpler to send chats,” Catherine said.

And with 90percent of MeetMe’s visitors from smart phones additionally the ordinary cellular user utilizing MeetMe typically 159 occasions 30 days, the business has actually learned the ability of “apping” nicely.

“It makes sense — if you should be waiting in-line at Starbucks or on a practice system, you can check in and begin a talk. The cellular experience provides far more engagement,” Catherine said.

MeetMe continually strives to improve not just the number of these associations but furthermore the high quality. Presently, they will have a team taking care of the things they call a “recommendation engine,” utilizing on-site behavior and feedback from users to demonstrate them men and women they can be more prone to get in touch with or get a reply from if they start the dialogue.

They can be also in switching their unique element “Feed” to “talk about,” which will move from location-based to a wider network that draws together individuals who need talk about interests like fitness, films, or anything else.

“that may provide the customers the opportunity to talk more in a team setting, that’s considerably more like actuality,” said Catherine, which likened MeetMe towards the community bar. An on-line Cheers, for a moment.

“when you are out, you definitely have actually one-on-one chats for the neighbor hood bar, but most of the time you are with pals. I believe which is important to merge the web based and real world in that way,” she stated.

A Pressure-Free Environment helps them to stay coming back again for More

When signing up for strictly a dating website, the procedure typically includes responding to a detailed survey, selecting the most appropriate look details regarding an apparently endless quantity of solutions, and determining a match from thousands — which heavily rides on finding that special someone. MeetMe is far more about stimulating visitors to escape here and interact with other individuals — whatever it contributes to.

Indeed, 89per cent of members say they prefer to end up being buddies with someone before internet dating, finding the time to arrive at understand the person and make sure the text actually is truth be told there. Catherine said this type of planet helps pull that looking for humans mindset that will occur in internet dating.

“When you go into a conversation or a chat looking to just hook up and explore something, i do believe it may feel more serendipitous than if you should be scrolling through profiles,” she said. “you might get people to day, but concurrently, there isn’t any stress to do that. I think that produces connecting with individuals simpler.”

MeetMe’s Family-Like Atmosphere produces a Down-to-Earth Company Culture

MeetMe could have significantly more than 100 employees now, but it’s nevertheless a household event, with Catherine as Co-Founder and VP of Brand approach and Geoff as CEO.

“With 1.1 million users logging in day-after-day, you cannot get to that level without a fantastic staff that creates the merchandise,” Catherine stated. “we now have a rather fun group, really innovative, very wise, and that I love all of them.”

Another difference in regards to the organization will it be isn’t based out of active towns and cities like Silicon Valley or ny which happen to be currently toned down because of so many dating applications.

Rather, it may be found in the quaint, lovely area of New Hope, Pennsylvania (with merely over 2,500 residents).

Catherine stated being in brand-new Hope is among her favored components of MeetMe since it fosters a company tradition that’s down-to-earth, relatable, and fun but still hardworking.

“It’s a tremendously walkable area and it has been an excellent option for the tradition as it allows men and women to go spots and go out,” she mentioned.

Final Thoughts

When the prepare family members brought MeetMe to life 11+ years back, they set exclusive twist on interacting and dating online. Certainly one of their unique most significant targets moving forward is keep that energy heading because they come across better still how to connect individuals for friendship, online dating, interactions, or whatever really they might be interested in.

“we are just at the tip of the iceberg, so there’s a lot more we are able to do to generate higher quality contacts, letting individuals have much longer and much better chats with others, that is certainly very interesting for us,” Catherine stated.